Analysis

In order to attract and keep viewers of television programs, creators need to find ways to get the audience involved in the show. This can be done multiple ways such as viewers creating ideas, identifying values, and more. This blog post will talk about the various way audiences get involved with American Horror Story: Asylum. 

Ideas are first presented to the audience by the writers and creators of the show. These ideas are shown in the story line through character’s words and actions. As the season progresses, the ideas are developed more as the audience learns more. The ideas do not really adjust to the people in that these ideas are already set and developed early on. This causes the audience to have to adjust to the ideas of the show and form their own opinions of the ideas presented to them.  

Values within the concept of good vs. evil can be seen throughout the program. An example of these values can be seen in episode 2 called “Tricks and Treats.” An adolescent boy is brought to Briarcliff in hopes of figuring out what is wrong with him. It turns out that a demon is inside him so an

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exorcism is performed. The demon in the boy brings out bad things that Sister Jude has done in the past. This causes her to break down and go after the demon. Sister Jude values the Church, but values her deepest secrets more that no one knows about. Values such as honesty and fairness are also put to the test in this episode. Lana receives electroshock treatment just so she does not remember what happens in the asylum. The show questions fairness and right vs. wrong in how the patients are treated at the asylum. What is right for Sister Jude to give electroshock therapy to Lana? What is right for Lana to see Kit and Grace get punished by Sister Jude? The values are communicated through the character’s actions and words in each episode. Lana values fairness so she speaks up about her poor treatment in the asylum. Dr. Thredson in this episode speaks out to Sister Jude about his concern of treatment methods at Briarcliff. Even if the character is alone, how they act their values or the values of the program will show. 

Shared substances that are present in “Tricks and Treats” are beliefs and values that are seen through the characters Lana Winters and Dr. Thredson. They both believe at this point of show that treatment at the asylum is not morally right. Another substance that may lead the audience to identify with the program is common enemies between characters. They might see the enemies in the show (in this episode that is Sister Jude) have similar personalities as someone they know. The audience might also share the substance of understanding what is morally right and wrong. This lesson is present in every episode of the show so it likely that these lessons will lead the audience to a shared common substance about the program. 

American Horror Story: Asylum questions the idea or morality itself within the program. As I stated  before, there are many questions in regards to what is morally right and wrong at Briarcliff. These moral lessons are developed in each episode as the audience learns more about the treatment of patients in Briarcliff. The audience can also see the development through the characters in how they act. We see in this episode that Lana knows what they are doing at the asylum is morally wrong and she is not afraid to speak up and say something about it. As the show continues, we see Lana continue to stand up for herself and the treatment of others at Briarcliff. The concept of telos is not evident in the program. You do not see in any of the characters having a life of moral excellence, even those who are part of the Church (Monsignor, Sister Jude, and Sister Mary). Each character has something in their life that obstructs from having a morally excellent life.   

Emotions in Asylum play a large role in how the story is told. Emotional appeals such as sadness, anger, confusion, and joyfulness are all conveyed in the program. These emotional appeals are presented by the characters within the show. They express how they are feeling to the viewers. This helps to make the character more relatable therefore showing the emotional appeal of the program.

Many of the characters in American Horror Story: Asylum have qualities of strength and courage that create positive identification for audience members. The audience is able to see these qualities in characters such as Lana Winters and Kit Walker. They both show strength by surviving at Briarcliff and dealing with poor treatment. They both have courage in that they stick up for what they know is right and what is best for them. From the beginning of the show, Kit has the courage to say he did not kill his wife and is not Bloody Face. Another quality that many of the characters have that is likely to create positive identification for the audience is that of honesty. Sometimes the truth does hurt, but in the long-run many of the characters know that being honest with themselves and others is the best thing they can do.  

At the beginning of the show American Horror Story: Asylum, it is Sister Jude who has the power and domination over other characters in the program. Even though she is in a lower position than Monsignor, she basically runs the asylum. She has the power of the workers and patients at Briarcliff. If a patient does not listen to her or do what she says, they then get punished by her. This reign of power starts to diminish as the show progresses and the Devil inside Sister Mary gets stronger. Eventually, Sister Mary takes all the power in Briarcliff and makes things even worse. Sister Jude ends up being a patient and finally sees how poorly they treat her and other patients in the asylum. She tries to speak up about it but has no power over Sister Mary. From both these characters you can see how the power of evil can play a large role in how a person acts and behaves. Sister Jude was evil in how little she cared about the patients and Sister Mary had the presence of evil inside her until she was killed.   

The ideology in this program advocates a set of norms for all to follow. The ideology is that those who are perceived “normal” have positions of power over those who may have “problems.” This ideology that assigns these roles to people and advocates a set of norms is set more towards the time period in which the show is set (1960s). However we can still see this ideology in today’s society in how people are treated differently if they are not considered “normal” to the other person.    

Hegemony is not seen within American Horror Story: Asylum. The subordinates in this show, such as Kit Walker and Lana Winters, go against what is accepted and deemed as natural in the social system. They do not give the power to dominant in this show. It could be said that the dominant group in this program is actually the patients or those who are not seen as “normal” by the rest of society. It might seem like they do not have power at the beginning of the program, but by the end of the show, it is them who have all the power and are a part of the social system.  

The subordinates have reversed the power structure causing them to have power and the dominants to become weak. In the show, the dominants such as Sister Mary, Dr. Arden, and Dr. Thredson all have power over the subordinates early on in the program. As the show moves forward, the audience sees how roles are starting to reverse in that the subordinates have more power than the dominants think. By the end of American Horror Story: Asylum, almost all of the original dominants are dead. The subordinates take control and the power, making the dominant ones to become weak.  

 In American Horror Story: Asylum, gender is represented in various ways. The dominant characters are both male and female in the show. However, females are tended to be looked down upon from certain characters. For examples, Dr. Arden thinks very low of Shelley because of how she acts. Though Sister Jude has power in the asylum, she still is looked down by men in the asylum just because she is female. The program does represent the women patients, such as Lana Winters and

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Grace, as strong and independent, but still have to face hurdles against men. The only representation of race in Asylum is that of Kit Walker being married to an African American woman. The show is set in the 1960s so this was not accepted of the time. Due to this, Kit was bullied by others and blamed for killing his wife. Ethnicity does not play a role in how the character’s are represented in the show. The program represents age through people of various ages in the show. For example, Sister Jude and Dr. Arden are older than Sister Mary and Kit Walker. Most of the people represented are in the young adult range. People are represented in the category of occupation through religious leaders, doctors, and a journalist. They represent a wide range of occupations to show types of jobs at the time the show is set. However, the higher occupations such as doctors are held by men showing the gap between genders. People’s physical capabilities in this program are not shown as much as mental capabilities since the show is set in an asylum. Asylum shows different types of people with different mental disabilities. These mental disabilities may or may not deal with their physical capabilities. These patients are shown that they need assistance from others since they are unable to do them on their own. 

People with power and leadership are represented the most in the program. The show represents various people with different lifestyles. In the show, it could be said that Kit Walker and Lana Winters are represented as “the other” because of how they live their lives. Kit is in an interracial marriage and Lana is in a relationship with another female. In the 1960s this was not accepted so they are seen as outcasts to what is deemed “normal” by society. These characters show how people treat others when they are not “us” and are different (O’Donnell, 155). I think that Asylum focuses on the representation of “the other” more so than other television shows. The program shows a large group of “others,” which are the patients. The patients are in the asylum because something is “wrong” with them and it takes people outside this group to try and help them. The patients are also stereotyped to be crazy just because they are in the asylum. Characters such as Kit, Lana, and Grace really do not have mental issues, but are stuck in asylum because someone stereotyped them as crazy. 

The attributed intention of American Horror Story: Asylum is to scare the audience through horror elements while making the show seem realistic. Many horror TV shows or movies are not very realistic in nature such as vampires and werewolf’s. Much of this show is based on human beings and the horrors they have to deal with in the asylum. The audience is more likely to get scared or frightened by something that happens with humans because it feels more real. This attributed intention is more to persuade the audience than inform them. The writers goal is to get the audience to be scared and make them think in each episode. This takes some persuasion to get the audience to feel and think how the creators of the show want them to. 

 American Horror Story: Asylum is set in the 1960s so the audience is able to identify some intertextuality within the episodes. I do not think identification of intertextuality heighten the pleasure derived from the show. I think the audience gets enough enjoyment from the show through moments of fear and horror presented in each episode. As a viewer of the show myself, any intertextuality I have identified within the show has not heightened my enjoyment of American Horror Story: Asylum.

Evidence and reasoning are slightly used to support conclusions in American Horror Story: Asylum. Throughout this season, we see evidence of why people act a certain way or why something happens to them. All this evidence and reasoning is used to understand the ending of Asylum. Viewers are asked in ways to participate in the co-creation of reasoning. They create their own reasonings as to why something happened to a character and whether it was acceptable or not. Toying with these reasoning influence how the viewer will understand the ending of American Horror Story: Asylum. These conclusions show just one of the many ways that viewers of American Horror Story: Asylum get involved in the show and what keeps them watching season after season. 

Works Cited

O'Donnell, Victoria. Television Criticism. 2nd ed. Los Angeles: Sage Publications, 2013. Print.

Codes

How believable a television show is to an audience greatly depends on how the program looks. The programs looks contribute not only to the realness of the program, but also to the emotions that are conveyed (O’Donnell, 190). These looks are made up from “the sets, the casting of characters, costumes, makeup, dialogue, physical movement, music, and sound effects. The look of a program is accomplished by camera work, lightning, editing, and direction” (190). By looking at these codes we can see what aspect of reality the show is trying to represent.  

One of the major looks of a program is the indoor and outdoor sets and the use of color. The events located in an indoor studio are dressed to look like an asylum of the early 1960s. It looks old and dirty and inside is not well lit. Another events in an indoor sets are homes dressed to look of the time period. Events that take place outdoors are that of a suburban area since most takes place in Massachusetts. 

The Hollywood Reporter wrote an article speaking about the various sets for American Horror

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Story: Asylum. It talks about what the designers of the show did to make the asylum look realistic and even more importantly, creepy.  

The colors are subdued to make the set look old and creepy. The color of the outfits of which the characters wear are subdued as well. Most wear a shade of blue while others wear black (such as Sister Jude). These color help create the mood of the show. The audience can feel anxious, tense, or nervous of what will happen because of these colors. They do not give off a cheery-type feeling, but rather a creepy/suspenseful-type feeling.

Most of the scenes that were outdoors were actually filmed outside to make it authentic and real. They use the sights and sounds of what they are feeling to provide the realism factor the audience sees during the show. 

The outdoor scene in some cases symbolize freedom because the patients are all locked inside the asylum. When some of the characters, such as Lana Winters and Kit Walker, are able to get out of the asylum, the outside world symbolizes their freedom. Outside they are not seen and treated as a patient, but rather they are treated as a human being. 

The creators of American Horror Story knew what they were doing when it comes to casting the right actors for the various roles in the show. Each of the actors bring their character to life in making they seem like real people. They put on the persona of the character through physical attributes (such as clothing and hair) and personal attributes (such as the characters mannerisms). When I watched the show, I always forgot that these characters were just characters and not actual people. 

The main characters of the show such as Sister Jude and Dr. Thredson have depth more so then minor characteristics. Throughout the season, the audience learn more about these characters and their personalities. Some of this is shown in repetitive characteristics such as Kit being a leader and standing up for himself and others. This helps to reinforce the character’s personality and for the audience to understand why a character acts a certain way in a situation. The show digs deep to show the dark side of some of the characters and expose their weakness. 

The costumes that the characters wear match the time period of when the show is set as well as where they are located during the show. For example, when the audience first meets Lana Winters, we see her wearing typical clothing of the early the 1960s. From her clothing, the audience is able to recognize the time of which the show is set and that she is of working class. The costumes in the asylum are all similar for the patients. Women wear dresses and men wear pants and a shirt that are blue. They all match to show cohesion of the patients. It also helps to make the asylum appear more realistic to the viewer.

The actors express their feelings through facial expressions during intense moments. Most often, the audience is able to tell how a character is feeling by the subtexts of facial expressions and physical movements. How they look at another character or how they move around another character are some ways in which the audience is able to tell how a character is feeling at that moment. The sound does help in reinforcing the subtext. The sound assists in portraying the feelings and mood of the character in a certain situation. For example, dramatic sounds will be used to further show a character’s feeling of fear or shock.   

The theme of American Horror Story: Asylum can make it difficult for the dialogue at times to sound realistic. They talk about supernatural things such as aliens, which does not make the dialogue seem real. Most dialogue that occurred in the asylum sounded realistic because the characters appeared real to the audience. The show often leaves out important information in the dialogue. They present this information in a different way. They do this to keep the viewer engaged and interested in what will happen to characters within the program.  

Music is an important aspect to American Horror Story: Asylum. Music in the program helps to move storyline in each episode as well as assist in showing characters emotions at the time. The music used in the show also helps to draw in the audience, especially when it comes to scary moments in the show. The music builds anticipation, making the audience nervous as they are waiting to see what happens next.

Most often, the shots used in this program are close-ups and medium shots. These help to connect the audience with characters in the show. With close-ups, the audience is able to truly see how a characters is feeling or reacting to a certain situation. It helps make the character seem real to the audience. Movement of the camera depends on each scene. If it is a “calm” scene between two characters, the movement of the camera is slower or at a normal pace. When something crazy happens, the movement is chaotic, in that angles are constantly changing or the movement of the camera is very fast. They do this to get the audience to feel a certain way in that moment of the show. They want the audience to feel panic just as the character just like the character in the show. The camera work helps bring realism to American Horror Story: Asylum. 

American Horror Story: Asylum also has characteristics that makes the show post-modern. Part of post-modernism for television includes the enjoyment derived from “mixing up the conventions of various genres and programs” (169). American Horror Story: Asylum is a hybrid drama that has various situations that you would have not seen in modern television shows. This show involves relationships that are becoming more common today such as an interracial married couple. The show also has a sci-fi theme about aliens which typically would not be seen in a modern television show. American Horror Story: Asylum stands out among other television shows of the past and today, making it pretty evident of why it is a post-modern show. 

American Horror Story: Asylum also stands out through its signature looks. The signature look of American Horror Story can mostly been seen through the opening credits. Since each season of the show is different, the signature look will somewhat change. What stays the same from season to season is the signature looks of creepiness and horror. In Asylum, these elements can be seen between the characters themselves and the appearance of Briarcliff. They provide the creepy signature look that American Horror Story strives for every new season. 

The producers of the programs are able to get the viewer to believe what they see is really there by making the show be as realistic as possible. They make the asylum and the patients inside of it appear as if it would be something a viewer would see in their own lives. They also get the viewer to believe what they see is really there through the camera work. By bringing the character and the viewer closer (through the use of close-up shots), the viewer will feel as if they are part of the conversation. They will feel like they are in the asylum as well, trying to find a way out. This reality aspect is what the producers are trying to represent through American Horror Story: Asylum. This and other representation codes contribute to the believability of American Horror Story: Asylum.  

Works Cited

O'Donnell, Victoria. Television Criticism. 2nd ed. Los Angeles: Sage Publications, 2013. Print. 

Whitlock, Cathy. "Inside the Spooky 'American Horror Story: Asylum' Set (Photos & Video)." The Hollywood Reporter. N.p., 5 Dec. 2012. Web. 19 Apr. 2015.

Context

People are attracted to certain television programs if they are able to find commonalities from the show to our society. We want to see how the show relates to the realities of our society.  

Since American Horror Story: Asylum is different from most television programs out today, it can be a little more difficult to see the show as realistic. If anything, the characters in the program portray the realness of Asylum. The program reflects realness through the characters emotions and actions. Characters such as Lana Winters and Kit Walker act like people we would encounter in our daily lives. Lana wants to do more with her job as a journalist and Kit does what he needs to provide for his family. How the actors portray these characters make them seem real or the audience sees them as someone they know. Some of the events that occur in the asylum appear realistic such as the treatment of the patients. They portray the treatment of the patients in a way that it feels like the audience is in the asylum with them and can feel how they are being treated poorly.   

Values represented can help the audience to relate to a show. A variety of societal and cultural values are represented in American Horror Story: Asylum. Most of these values are reflective of the time of which the show is set (1960s). Some of the societal values that are represented is that woman are supposed to be “clean” and not expose themselves and that men have the “power” in regards to jobs and making decisions. More of the counterculture values are represented in the show such as females taking leadership roles and standing up against the previous cultural values placed for women in America.

American Horror Story: Asylum also challenges mainstream societal and cultural values. The nature of the program goes against typical drama television programs. Asylum seeks to show viewers what the societal and cultural values are in the 1960s, but then they show how characters go against these values such as Lana Winters and Sister Jude. 

Contextual and social issues are both clearly referenced and embedded in the plot of the show. Social issues such as prejudice against interracial marriage and gay couples are shown clearly in early episodes. Lana Winters actually ends up in Briarcliff due to Sister Jude not being accepting of her sexual preference. Other issues such as the treatment of the patient are embedded in the plot. The audience sees throughout the season how the patients are taken advantage of just because they are diagnosed with a mental illness. The workers see and treat them as “the other” and do not belong with the rest of society. 

Ordinary personal issues that are recognizable in Asylum are relationship issues. This can be recognized with almost every character in the show. For example, Kit is married to Alma but is brought to the asylum when he is accused of being Bloody Face. While at Briarcliff, he meets Grace, another patient, and the two have a romance. The audience can see later in the season that Kit lives a

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polygamy lifestyle with Grace and Alma. Issues arise between the two women and it is Kit that has to help them get along with one another. Another ordinary personal issues that the audience can see is the characters issues in making personal decisions. This can be seen with Lana Winters in deciding to keep the baby even though she was raped and her decision to write a book about what happened to her at Briarcliff even though she made up some of the material. 

Since the characters in the program are relatable in some way, the viewers are able to recognize their own fallibility in the characters. The mistakes, lessons, and the expectation that characters learn throughout the season of Asylum, are ones that viewers can relate to. They recognize the fallibility of the characters and therefore reflect the fallibility in their own lives. An example of this is that Lana Winters has certain expectations when it comes to writing and revealing the secrets about Briarcliff. She learns that there is fallibility in her expectations which leads her to becoming a patient at the asylum. Viewers can relate to this in that they might have set expectations for something to happen a certain way. When this expectation is not met, the viewers recognize their own fallibility in the expectations they have set.  

Trends and fads, intertextuality, and intention play a role in showing how a program relates to the realities of our society. The main evidence of trends seen in American Horror Story: Asylum are through the clothing the characters wear and characters homes. The viewers see images of the characters’ houses, which are decorated to match the trends of the 1960s. These images are also seen through the characters clothing in which they match the fashion trends of the 1960s. These trends can be relatable to the viewer today in that society has gone through these types of trends for years. The clothing that the characters wear might follow a certain fashion trend that we see today. The trends detected in the program make the show appear realistic to the audience.  

There are few intertextual reference to other media and/or real events and people. The show is set (for the most part) in the 1960s, but there are little references made. Some of the intertextual references are references to WWII in the episodes “I am Anne Frank” and an older film being played during the episode “Nor’easter.” 

The attributed intention of American Horror Story: Asylum is to scare the audience through horror elements while making the show seem realistic. Many horror TV shows or movies are not very realistic in nature such as vampires and werewolf’s. Much of this show is based on human beings and the horrors they have to deal with in the asylum. The audience is more likely to get scared or frightened by something that happens to humans because it feels more real. This attributed intention is more to persuade the audience than informing them. The writers goal is to get the audience to be scared and make them think in each episode. This takes some persuasion to get the audience to feel and think how the creators of the show want them to. 

It is evident that a television program relates to the realities of our society through the expected reactions of the audience. In regards to American Horror Story: Asylum, the expected reaction from the audience is to be surprised each week with what happens to the characters in each episode. Another possible expected reaction from the audience is to leave them somewhat confused in what is going on with the program. While I watched this show, I was often left confused, but wanting to know more. These reactions get the audience to keep coming back week-after-week! These factors do not just show how is relatable to the realities of our society, but how an audience can get immersed in the program. 

Works Cited

"The Counterculture of the 1960s." The Counterculture of the 1960s. N.p., n.d. Web. 12 Apr. 2015.

Demographics

Every show on television is designed to appeal to a certain group of viewers. Shows such as Jessie and Girl Meets World are meant to appeal to children viewers whereas dramas like Scandal and American Horror Story: Asylum appeal to an adult demographic.

The target audience of FX Networks on which American Horror Story: Asylum aires, is the adult age group of 18-49. FX is one of the Top 5 among audiences 18-49 in prime time as compared to other cable networks. The desired median age for the network is 37 which is younger than most other adult cable networks ("Ad Age Custom Programs").

American Horror Story: Asylum aired on Wednesdays at 10:00 pm on the FX network. This time can tell about the intended audience of the show. Since most of the content in Asylum is mature, they air the show later at night so children will not be awake to watch the show. The intended audience is to be young adults and older that would be watching the show.

As said earlier, the demographic group that appeals to American Horror Story: Asylum is in the young adult to adult age. Ratings from the program show that Asylum is watched in the demographic group from 18 to 34 or 18 to 49 age groups. This is fitting in that American Horror Story is aimed to “hail” this age group due to the context of the program.

American Horror Story: Asylum “hails” viewers of adult age who enjoy horror themes in a television show. American Horror Story: Asylum is not a show for everyone. For example, my roommates are not “hailed” to this program because they are easily frightened and do not  like the theme of this program. Due to the nature of the show, I do not feel that there is an expected social position of the audience in order from them to be a subject of the program. Asylum shows a variety of social positions through the characters. If the audience member is able to relate to that social position of that character, it “hails” them as a viewer and therefore they become a subject of the program.

The characters in American Horror Story: Asylum portray a range of different ages, relationships, and classes. The predominant age group of the characters in the show are young adults. Characters such as Sister Mary, Lana Winters, Grace, Shelley, and Kit Walker fall into this age group. Though we do not know their age specifically (since it is not mentioned throughout the season), their appearance and mannerisms. It is somewhat difficult to tell whether Sister Jude and Dr. Arden fall in the middle-aged senior age group. The audience learns about their pasts during the season and know that they were younger during the 1940s. This, however, still does not tell the audience what is their exact age. Many of the characters in the show are single or were members of a family but were taken away from that family to be put into the asylum. Kit and Lana were taken away from others to be put into the asylum. The audience learns that Grace was part of a family, but she was put into the asylum because she apparently murdered them. The program shows that most of the character’s lives outside of Briarcliff are of the middle-class lifestyle. Both Kit and Lana lived in comfortable homes and had decent jobs. Dr. Arden and Dr. Thredson could be considered upper-class in how their homes are fancier and they have more expensive tastes.

American Horror Story also shows different types of domestic relationships in each of its seasons.In Asylum, the domestic relationships of the characters are nontraditional for the time period the show is set. The two main relationships shown throughout the season is Kit Walker and his relationship with his wife Alma and Lana Winters and her relationship with her girlfriend Wendy. Kit and Alma’s

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 relationship is nontraditional in that they are an interracial couple. This was not accepted or allowed during the 1960s so often others would “pick” on them. Their relationship becomes even more complex later in the season when Kit proposes to Grace. Once Kit and Grace are out of the asylum, they go back to Kit’s home to meet Alma. There they live the polygamy lifestyle together (which is not accepted by others as well). The other nontraditional relationship in the season is Lana Winters with her girlfriend Wendy. Once again, this type of relationship was not accepted and looked down upon during the 1960s. They keep their relationship a secret from everyone so they can avoid being mistreated from others. We only see a glimpse of their relationship since Wendy betrays Lana when Sister Jude convinces Wendy to sign the paperwork for Lana to be admitted into the asylum. The audience is able to see that this betrayal hurts Lana but she still worries about Wendy and her well-being.

Product placement sticks out to me whenever I am watching a television program. Often the product is placed in a way that does not seem natural or disrupts the flow of the program. Fortunately, American Horror Story: Asylum does not have product placement throughout the season. If the program did have product placement, it would take away some of the creepiness and the authenticity of the show.

Since I am watching this season of American Horror Story on Netflix, there are no commercials shown. When I watched this season when it aired, I remember most of the commercials being aimed at the target audience or adults ranging from 18 to 49 years old. Types of commercials shown were about other programs on the network, beauty products, or a fast-food chain. These commercials did not specify to certain interests or hobbies due or type of lifestyle due to the large age demographic. An 18 year old might relate to a certain commercial differently than someone in their 30s. This can be beneficial to the network since they are able to have a variety of commercials that aim at different ages.

The creators of television programs and the networks on which they air work together to design a way for the shows to appeal to a certain demographic. For American Horror Story: Asylum, the demographic of the program is that of the adult ages 18 to 49. This demographic is “hailed” as viewers to watch the show due to the subject of the program. The characters in Asylum provide a variety of age groups, social statues, and domestic relationships. The commercials that aired while American Horror Story: Asylum was on television were also aimed towards the demographic of the show. Each of these aspects are used to together to appeal to the adult age and get them to want to watch the program.  

Works Cited

"Ad Age Custom Programs." FX. N.p., n.d. Web. 04 Apr. 2015. 

"American Horror Story." Wikipedia. Wikimedia Foundation, n.d. Web. 04 Apr. 2015.